Digital Marketing

Introduction

We all are familiar with the term Digital marketing but do you know what it actually mean?

In our daily life situations we go through many advertisements, as we know there are many traditional advertising techniques like from a newspaper slot to the TV advertisement and also Banners which are very familiar to every average citizen. But the term Digital Marketing leads to the advertising through the Digital media. This can also be referred as 'online marketing', 'Internet marketing'. It is an umbrella term where we promote various business through different media.

Example: The simplest one I can give is the "~~Zomato"~~ advertisement when you open a video in youtube.

Process

The process for the digital marketing is a broad term to understand, this process involves varied steps, which are useful to know how this Internet marketing works well in promotion of business to hike your services/products reach. Online Marketing process follows the steps below.

Make research of product
Evaluate Digital Marketing channels
Implement
Automate Marketing
Use right technology
Make sure it is easy for customers to reach you

The above video helps you to know more about Digital Marketing.

Strategy

Digital Marketing strategy is to make the business or company reach its goal by making their products maximize in this competitive industrial society with some channels which may be paid,

earned or owned media. Strategy is the planned activity to reach the desired goals.

The below video helps you to know more about the steps of strategy

Channels

There are multiple channels, the major problems is to choose the channels that make the product reach to every user an also improving the two-way communication and for better result of ROI for the company. These are also said as techniques to enlarge your product.

The above video helps you with the brief introduction to the Digital Marketing.

Social media marketing (SMM)

It is one of the famous channels in Digital Marketing which used to promote market brands or businesses on various social media platform. There are some of the social medias marketing platform include Facebook, Twitter, LinkedIn, Instagram, etc., It depends on whether you are B2B (Business to Business) or B2C (Business to Consumer) apart from a whole lot of other factors including your brand’s business.

Different social medias which enables ads

Social networking (Facebook, LinkedIn, etc.)
Microblogging (Twitter, Tumblr).
Photo sharing (Instagram, Snapchat, Pinterest).
Video sharing (YouTube, Facebook Live, etc.,)

Search engine optimization (SEO)

The other channel which has maximum priority in the Digital marketing to promote the business is SEO technique, It is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results. Process of organizing a website’s content by topic which helps search engines like Google understand a user’s intent while searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Often referred as“natural”, “organic” , or “earned” results. When the website was visited by anyone they become as customers and more traffic in the website leads to the more income to the content website holders. In this the SEO techniques plays a major role in making a website or a web page visible on the top rank in the search pages.

Types of SEO

There are total of four types of SEO. They are:

White Hat

Techniques that search engine companies recommend it as part of good design. They tend to produce results that last a long time. SEO considered white hat if it confirms the search engine’s guidelines and involves no deception. Their advice is generally summed up creating contents for users, not for the search engines, and making that content easily accessible to the online ‘spider’ algorithms. White hat SEO is in many ways similar to web development that promotes accessibility.

BLACK HAT

The techniques of the search engines do not approve. And the search engines attempt to minimize the effect of the latter, industry commentators classified these methods. Whereas Black Hats anticipate that their sites may eventually be banned temporarily and permanently once the search engines recognize what they are doing. It is the type of force by the practitioners to the search engines. That they illegally works on algorithms and SEO techniques. They attempt to improve rankings in ways that they are disapproved by the search engines, or involve deception. They use their techniques hidden or they text colored similar to the background.

GREY HAT

Grey hat SEO practice is riskier than white hat SEO, but one that may or may not result your site being banned for search engines and their affiliate sites. These practices neither belong to White hat nor Black hat. It is the practice of using legal methods to improve your website rankings, but which are ethically dubious, and could one day becomes black hat.

Negative hat

Negative hat refers to the practice of using black hat and unethical techniques to sabotage a competitor’s rankings in search engines. Negative SEO attacks can take number of different forms in various aspects.

There are also some functions related to the SEO

Functions

1. Crawling and Indexing

Google is crawling the web using web crawlers to organize the information available on web pages and other publicly available content in the search engine. This crawling process begins with a list

of web addresses from past crawls and sitemaps provided by website host or owner.

2. Search Algorithms

Google rankings sort through hundreds and thousands of web pages or sites to give you the useful and relevant results in fraction of seconds. This Algorithms is nothing but a series of algorithms and they should be understand by a SEO practitioner then it is optimized and the rankings are made.

But they are regularly changed by the search engine developers so that it is not used for a bad practices.

3. Useful responses

Google or any other search engine developers made a lot of progress to give us the useful and relevant results, faster and in formats that are most helpful to the type of information that we are seeking. Always the Algorithms are refined so that no other black hat SEO practitioner could make it

useless which is not for the relevant and better answers. As the search engine optimization (SEO) is the practice of increasing the quantity or quality of the information of your particular keyword you search in the search engine and also good traffic to your website by “organic” search engine results.

The above video helps you in the SEO techniques and how they used.

Advantages

In this Digital Marketing not only the company products or the business brands gets benefited but also the free-lancers who does the technical work on all the channels also gets beneficial records this and off-course the entrepreneurs can expand their businesses at extreme levels.

For the business expands the positive factors are follows

1. Global expansion

2. Cost efficient

3. Measurable results

4. Interaction

5. Data and results are recorded

Conclusion

This topic is began by nothing but my interest in the Digital Marketing where we can earn much by learning the logical techniques in interested channels and making owned/client businesses explore through the world with the basic logical, technical features present in the Internet Marketing.

The consequences of my findings are the interest in the latest marketing where all the companies given priority that too marketing using the technical terms like social media by keeping the traditional marketing aside. Here where the technical programmers and also the entrepreneurs gets profited.

Coming to my references it took me some time to gather the content through online and also experts blogs to maintain thickness in this particular blogs.

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Digital Marketing